While we've not all become zero-alcohol spiritual gurus (it’s ok if you have), we’ve certainly become more aware of making choices which benefit us socially, mentally and physically.

Introducing a new generation of mindful drinkers. No longer limited to the phrase ‘teetotal’ but a genuine interest in low / no options.

The Lo/No sector is on a meteoric rise and it is time for brand owners, retailers and department stores to establish this category across multiple channels.