Topicals: UK Launch in Sephora

In the early stages of designing this Topicals podium site, our team underpinned the entirety of the creative process on the 1:1 support and education that Topicals ambassadors could offer offer to shoppers. As a new brand to the UK ~ although entering with plenty of social media hype ~ the tactility offered to shoppers would be highly important in this educational experience. Each product needed to be sampled, to understand the feel, the scent and the suitability to skin types. For shoppers wanting a little more than self-exploration, the podium also offered a central consultation area for a more tailored approach to skincare.