Deciem: Entering The Wellness Galerie

DECIEM: Entering the wellness galerie

Launching in Galerie Lafayette, Paris

Combining luxury science-backed beauty with affordable price points, The Ordinary have broken down barriers to skincare like no other brand on the market.

We began work with the Deciem team back in 2016, delivering numerous projects from complete store designs through to concessions and point-of-sale. The longevity of our relationship ensures that we have a deep understanding of the brand guidelines and aspirations; helping us to produce spaces which are a true representation of the Deciem vision.

This time, we were the retail agency chosen to launch The Ordinary into Galeries Lafayette, Paris.

The Wellness Trend:

A little bit about the space: ‘Wellness Galerie’ takes up the entirety of Galeries Lafayette’s lower ground floor and is billed to be the largest space in Europe dedicated to wellness. Odile Boucher (Galeries Lafayette Project Director) said the following: “our aim was to create a holistic concept that was truly unique, the first in the world that unites all the best players in the well-being sphere, under the same roof”.

Recent years have shown us that wellness is the new priority, and the global pandemic has only accelerated the ‘wealth is wellness’ trend. Wellness Galerie could not have entered the retail atmosphere at a better time, and we were thrilled to work on multiple projects within this space.

Enter, The Ordinary:

The Ordinary products are renowned for their uncomplicated black and white typography, and their retail spaces are different. We introduced a retail space which would be instantly recognisable as the iconic beauty brand – white tiling with black ground, clear product markers and minimal disruption other than a small number of well-placed succulents.

Key services included: project management, technical development, site surveys and installation. The final result is a beautiful retail space which reflects the sleek minimalism of The Ordinary, while adhering to the calm, balanced design of the Wellness Galerie. Stay tuned to hear about further Impact Retail x Wellness Galerie projects.