Our creatives transformed key elements of the Fenty brand palette – the gentle blush pink juxtaposed with the edginess of the hexagonal shapes – into an enviable pop-up, complete with consultation counter. As shoppers walked up to the podium area, they were presented with hexagonal podiums featuring a selection of Fenty’s most popular cosmetics. But to the left is where the magic happened, with a sample of the Soft’Lit foundations beneath the ‘golden hour’ mirror.

With a promise that the Soft’Lit foundation will provide that “golden hour glow”, we created some very cute functionality with a dial which could be turned to find golden hour lighting. Starting at ‘midday’, the mirror lighting would remain bright white and could be turned to 3pm, 6pm and 9pm, with each turn of the dial taking the light from light to deep gold. The same functionality appeared in the centre of the podium, allowing shoppers to try on their perfect shade and take the time to see their skin in daylight through to sunset.

Entering the podium space also introduced shoppers to the breadth of Fenty’s foundation offering. After all, Fenty is easily recognised as a brand which changed the face of beauty, by offering 50 shades of foundation to cater to all skin tones. The hexagonal rear wall product display features the complete shade range of the Soft’Lit foundation, with a central 50 SHADES lightbox and sleek factice to bring it all together.

Every aspect of the Golden Hour launch is premium, with our teams bringing the Sephora pop-up together to mirror Fenty’s status in the industry. From the inherently ‘Fenty’ hexagonal podiums to the technical ‘golden hour’ functionality and 50 Shades showcase, we designed and crafted it all completely in-house.