Huda: 1 coat wow launch

Rolling out retail hotspots for Huda Beauty

When Huda launched their innovative dual-sided brush and formula for 'mega curl, immediate length & extra volume', we responded with a hotspot which would bring the innovation to life.

Featured in Boots stores across the UK, there's no denying the statement this hotspot makes. The oversized mascara factice is not only an incredibly eye-catching feature, but creates a sense of drama to showcase the hourglass shape of the wand. Below the factice, a display mascara wand allows the wand to be easily touched and assessed by consumers.

With tactility and approachability quickly becoming the leading trends in the beauty industry, this hotspot creates an opportunity for customers to engage prior to purchase.

Designed, crafted and installed by our teams.