Sephora: Love the Lift Pop-up

An own-brand podium site

When Sephora returned to the UK after a 17 year hiatus, we knew it would transform beauty on the high street. Settling in at White City, they would be up against some established competitors (hey Space NK and Boots) and it would take more than a cult following to see success.

One area in-store that has become a hotspot for brand launches and innovation is the podium site, with the likes of Glossier, Too Faced, Huda and more taking over the space to interact with avid beauty shoppers.

Introducing Sephora's Love the Lift...

We designed, produced and delivered a branded space dedicated to Sephora's 'gravity-defying' mascara. Taking cues from the product itself, the cosmic colour palette makes a statement against the iconic black & white of Sephora store design. And the entire space references the curvature of a lifted lash, from the podiums to the backdrop.